Tudor has unveiled its latest campaign and a brand tagline titled “Born to Dare“, as well as announcing David Beckham as the new brand ambassador.
“I was attracted to Tudor by the attention to detail I could see in their watches,” said Beckham in a statement. “I then learned about the history of brand: one of adventure, pioneer diving and daring expeditions. I was instantly hooked.”
The 42-year-old former Manchester United, Real Madrid and LA Galaxy footballer will be wearing this year’s Tudor Black Bay S&G and Chrono models. A long-time wristwatch enthusiast, Beckham first knew Tudor through its sibling brand, Rolex. He also happens to own a few Rolex timepieces.
In addition to the announcement, Tudor has also launched the “Born to Dare” commercial where you can watch below.