As part of the brand’s strategy to target the evolving menswear market (RE: sports luxe,) the Ermenegildo Zegna Group have merged their two lines – Z Zegna and Zegna Sport – into one lifestyle brand last year, namely the new Z Zegna.
“How would the clothes look like when combining formal tailoring and high-performance activewear?” That’s the question we’d ask every season before the show, since the introduction of the new Z Zegna identity.
In the second season of the new identity, Z Zegna introduced the Icon Warmer Jacket as the season’s highlight. In short, it’s a thermal jacket with a heat generator that last up to 13 hours.
Check out the key pieces and some photos from the show at Milan Fashion Week: