Hugo Boss has found the perfect man to become their new brand ambassador for Hugo Man. The perfect man in question is Zac Efron, who will be leading the brand’s upcoming campaign that carries #YourTimeIsNow hashtag.
With Zac Efron appearing front and centre, Hugo Boss is looking forward to strengthening their brand for the younger generations.
The 29-year-old California-born heartthrob first gained his fame with the hit teen musical High School Musical in 2006. Since then, he has appeared in a number of Hollywood films alongside John Travolta and Michelle Pfeiffer in Hairspray (2007), Kim Basinger and Ray Liotta in Charlie St. Cloud (2010), Halle Berry and Jessica Biel in New Year’s Eve (2011), Matthew McConaughey and Nicole Kidman in The Paperboy (2012), Seth Rogen and Dave Franco in Bad Neighbours (2014) as well as Robert De Niro in Dirty Grandpa (2016). Zac Efron can be next seen in the big screen remake of TV’s Baywatch alongside Dwayne Johnson and Priyanka Chopra.
Apart from the digital campaign, Zac Efron will also front the brand’s fragrance advertisement. Check out the video below.