In a historic change of pace to go digital-first strategy before the print launch, Vogue Arabia has debuted its bilingual (English and Arabic language) online platform on October 25. The print edition is scheduled to launch in spring 2017.
During a statement addressed by Vogue Arabia’s editor-in-chief Deena Aljuhani Abdulaziz, she said: “The Arab world has always been a source of enchantment, dreams, mystery and beauty. As we experience a creative renaissance with technology at its core, we aim to raise the bar, providing the region with authentic, bespoke and carefully curated content. Vogue is built on heritage and storytelling. So is Arabia.”
Following the site’s launch, Vogue Arabia will be featuring a number of key editorial pieces including a cinematic encounter with Lebanese fashion designer Elie Saab, directed by Elisa Sednaoui in Beirut; an interview with International Vogue editor Suzy Menkes on the Middle Eastern fashion market; and a video exclusive with famous American model Gigi Hadid.
“This is a landmark step in the evolution of the fashion and media landscape in the Middle East and beyond. The decision to launch digital-first is a bold, declarative statement we are making on the future of publishing, and consistent with Vogue‘s long history of reinvention. We are thrilled that Vogue, the world’s foremost authority on fashion, is launching in the region and we look forward to further shaping the regional fashion ecosystem,” said Shashi Menon, CEO of the digital media company Nervora and publisher of Vogue Arabia.
Already a popularly-known figure in the fashion world, Deena Aljuhani Abdulaziz is actually a Saudi royal princess and also the founder of the Riyadh-based, member’s-only fashion boutique D’NA. She was recently appointed as the editor-in-chief of Vogue Arabia in July 2016.