Fusing fashion and motor racing, the experiential Spring 2018 TOMMYNOW runway show took place at Milano Congressi yesterday. Following the success of previous 3 shows, the “See Now, Buy Now” TOMMYNOW line is now shoppable across all platforms in more than 70 countries.
The mixed-gender Spring 2018 collection “DRIVE” is all about Steve McQueen meeting Hilfiger – sports car, racing, speed stripes, checkerboard, archival logo and American heritage. TOMMYNOW “Drive” also marked the worldwide launch of the Spring 2018 collection for the high-profile collaboration with Gigi Hadid, TOMMYxGiGi capsule.
Watch the runway show below and check out the full looks (men’s & women’s) from the collection: