The North Face has appointed Tim Hamilton as its new global creative director. Famously known for creating minimalist sportswear, the American fashion designer was previously a three-time CFDA nominee. In 2009, he won the CFDA/Swarovski Award for Menswear Designer of the Year. He also owned his namesake label in 2007.
According to Hamilton via BoF, he stated that he “always been fascinated by outdoor culture and how its product [The North Face] sits at the forefront of design and innovation. “I’ve drawn inspiration from it and have referenced it throughout my career,” he added.
“Tim has pushed the boundaries of design and innovation by drawing inspiration from the unexpected,” said Arne Arens, global brand president for The North Face. “We see a lot of potential infusing our brand’s heritage with Tim‘s fresh perspective.”
Prior to joining The North Face, Hamilton has an illustrious career working with many major brands in the past including Gap, J. Crew, Polo Ralph Lauren as well as Uniqlo and Topshop. As The North Face‘s new global creative director, he will oversee the creative direction across all categories.