The Weeknd and Puma have joined forces to reveal his first-ever signature sneaker dubbed the “Parallel“. Inspired by the look of the traditional army boots, the “Parallel” sneaker sports an appropriately high-top version. In addition to the sneaker, The Weeknd and Puma also released a range of apparel collection which includes tees, denim jackets and pants.
In a related news, Footwear News has recently interviewed the “Starboy” and “Party Monster” singer regarding his latest collaboration with Puma. Here are the excerpts below:
What aspects of the design were you most focused on, and what did you learn?
“I was involved in almost every aspect, but I was most focused on the silhouette. With XO and Puma, we really collaborated and worked on making the best product possible.
How does your signature shoe fit in with your persona?
“I feel like the Puma shoe is a part of the “Starboy“ world. It’s the shoe Starboy would wear. We actually revealed we were first working with Puma in the “Starboy“ video. We’re already evolving in the next phase of our collaboration, so I’m gonna keep that a secret.”
When you’re choosing onstage kicks, what do you look for?
“It depends. The longer the set, the more comfortable and light it has to feel. If it’s short, it doesn’t matter how it feels, so I can wear anything, sometimes even boots.”
To read the full interview, click here.