Puma has signed Mario Mims a.k.a. Yo Gotti as their latest brand ambassador.
“Puma has been an iconic name in the fashion world for decades,” said Yo Gotti via WWD. “Their ability to remain at the top of the game in not only sportswear, but in culture and fashion, is inspirational. I’m honoured to be a part of that legacy.
“Yo Gotti’s creative talent, drive and genuine passion for his fans is the perfect match for Puma,” said Allison Giorgio, the vice president of marketing for Puma North America. “He is confident and isn’t afraid to take risks and we are so pleased to welcome him to Puma and can’t wait for his fans to see what he has in store for them through our collaboration.”
A Memphis-based rapper, Gotti became popular for making mixtapes in 2012 titled Cocaine Muzik 7: The World Is Yours. His recent mixtape album is Gotti Made-It, which features his Top 10 Billboard Hot 100 lead single, Rake It Up.