The latest theme for the 93rd edition of Pitti Uomo next year in Florence from January 9 to 12 will be related to cinema. The upcoming trade show will also be executed in a film festival-like event where every venue showcases their respective theme of different film genres such as action, adventure and thrillers.
“We invite you to come to Pitti Uomo, as if it were a big film festival,” said Agostino Poletto, managing director of Pitti Immagine.
This time, there will be 1,230 brands involved in the upcoming edition of Pitti Uomo. Among them are Brooks Brothers and Pepe Jeans London as well as big names like Karl Lagerfeld, Birkenstock and Gucci.
“It is a very positive season with a strong international presence and a lot of a research and new talent,” said Raffaello Napoleone, the event manager and CEO of Pitti Immagine.