Luka Sabbat, Anwar Hadid And More Front Hugo Boss’ Spring/Summer 2017 Campaign

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Hugo Boss Ss17c Luka Sabbat, Anwar Hadid And More Front Hugo Boss Spring/Summer 2017 CampaignImage: hypebeast.com

Hugo Boss has unveiled its Spring/Summer 2017 campaign featuring social media sensations Luka Sabbat and Anwar Hadid.

Photographed in the California desert by Harley Weir, the campaign a.k.a. Digital Oasis also features other celebrities such as twin brothers Wyatt and Fletcher Shears from the band The Garden, as well as models Devon Aoki and Felix Gesnouin.

Influenced by the “precision of digital, but thrown together and styled with relaxed attitude”, the new Hugo Boss‘ Spring/Summer 2017 collection boasts unique details seen in the apparels such as bold cactus flower motifs and patterns with 3D optic grids.

For more, check out the rest of the lookbook at the Hugo Boss‘ Spring/Summer 2017 campaign below.

Hugo Boss Ss17 Luka Sabbat, Anwar Hadid And More Front Hugo Boss Spring/Summer 2017 CampaignImage: hypebeast.com
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Image: hypebeast.comImage: hypebeast.com
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