Uniqlo is making a step forward by introducing Uniqlo To Go, a vending machine that sells the brand’s signature Lifewear apparel line. As of now, the Uniqlo To Go vending machine will be deployed at select airports and shopping malls around the US beginning this month.
The first ten Uniqlo To Go vending machines can be found at the Oakland International Airport in California (August 2), Hollywood & Highland Center in Los Angeles (August 10), Houston Airport (August 17) and Queens Center in New York (August 22). According to the company, there will be six more locations to be revealed soon.
“These locations will place Uniqlo products in high-traffic locations to better meet the needs of customers when and where they shop,” said Hiroshi Taki, chief executive officer of Uniqlo USA. “We’re looking forward to introducing a new and easier way of shopping. Uniqlo to Go machines will carry the best of Lifewear, providing convenience to travellers looking for a warm jacket without the bulk, or a versatile undershirt, all with the push of a button. Our aim is to answer the real needs of our customers through clothing and we hope to broaden the reach of that mission through this new concept.”
The Uniqlo To Go vending machines are currently dispensing men’s and women’s Heat Tech apparel in various colours and styles either in small boxes or canisters. However, the company is planning to expand its inventory such as Airism and graphic T-shirts.