Nike has embraced a sustainable approach by making full use of raw materials with the brand’s latest launch called Flyleather. Made from 50% recycled leather scraps and 90% less water, the new Nike Flyleather technology is also said to be 40% lighter and even five times durable than traditional leather.
“The earth is the athlete’s biggest playground, so one of our greatest opportunities is to create breakthrough products while protecting our planet,” said Hannah Jones, Nike‘s Chief Sustainability Officer and VP of the Innovation Accelerator. “Nike Flyleather is an important step toward ensuring athletes always have a place to enjoy sport.”
According to Nike, the Flyleather is actually processed using the 30% of discarded scraps of cowhide that typically ends up in a landfill. In order to minimise wastage, Nike collects the scraps from the floors of tanneries and turn them into fibres. The aforementioned recycled leather fibres are then mixed together with synthetic fibres to form everything into a new material. This material will undergo several finishing processes such as pigmentation, before putting it on a roll to be cut.
“Similar to what Nike Flyknit did for knit, Nike Flyleather can do for leather,” said John Hoke, Nike‘s Chief Design Officer. “New technologies and platforms allow us to get closer to working at the molecular level. Flyleather is the latest example of this, and is particularly exciting because it allows for increased potential to extend our craft with more precision. This means opportunity for greater strength, support, elasticity and so on, based on the needs of specific sports.”
The new Nike Flyleather is already made its recent debut on the Oregon-made Nike Flyleather Tennis Classic SE in limited quantities. Other limited editions of Nike Flyleather footwear will include the Nike Air Force 1, Nike Air Max 90, Nike Cortez and the Jordan 1.