Hugo Boss Unveils “Holiday In The Fast Lane” Campaign

Hugo Boss Holiday In The Fast Lane Hugo Boss Unveils Holiday In The Fast Lane CampaignImage: thefashionisto.com

With end-of-the-year festive period just around the corner, Hugo Boss took the advantage by launching its new campaign dubbed “Holiday in the Fast Lane“. Fronting the campaign is Swedish model Benjamin Eidem, who gets behind the wheel as he drives a sporty Mercedes along the street with a toy car at the backseat in the first chapter of an advertisement titled Wheels in Motion: Holiday in the Fast Lane – Chapter 1. Looking suave and stylish at the same time, Benjamin can be seen in the clip dressing a Boss black turtleneck sweater in a virgin wool blend and a slim-fit leather biker jacket.

Check out the Hugo Boss‘ campaign video below.

 Hugo Boss Unveils Holiday In The Fast Lane Campaign

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