Hugo Boss has unveiled its latest Fall/Winter 2017 campaign which is shot in California countryside by UK-born fashion photographer Harley Weir. The campaign is inspired by the American outdoor culture of fisherman, hunter and lumberjack.
The campaign features a male cast from different backgrounds including models Paul Hameline, Tony Ward and Wilson Oryema alongside The Twilight Saga & The Mortal Instruments: City of Bones actor Jamie Campbell Bower and Los Angeles skateboarder Olan Prenatt donning the brand’s newest apparel. Among the highlights are army striped ensemble of a long-sleeved top with inverse HUGO logo and matching pants, a patterned red sweater and a slim-fit tailored suit.
Check out the lookbook below.