Since 2013, H&M‘s Garment Collecting initiative has successfully collected over 40,000 tonnes of used garments and textiles throughout the world for recycling purpose. Thanks to such campaign, H&M has able to use every used clothing to come up new designs under its new Conscious range.
This year, H&M returns with a brand new garment collecting campaign titled Bring It, which has already made its debut worldwide on January 26 at hm.com. As a part of the H&M‘s Bring It campaign, the Swedish clothing label also released a similarly-titled short film directed by Chrystal Moselle that focuses on how unwanted clothes are given a new life. Watch the video below.
Available in every H&M store globally, all you have to do is leave a bag of unwanted clothes or textiles at your local H&M outlet. Customers who bring the bag will be rewarded a 15% discount voucher. For more info, click here.