Following the footsteps of Rihanna and Big Sean, The Weeknd is set to become one of the latest lines of creative collaborators with Puma. The popular Canadian singer-songwriter has even posted a teaser photo on Instagram, which happens to be his first co-branded sneaker collaboration with the German brand and his own XO label. Judging by the teaser photo captioned “Coming Soon”, it appears to be a close-up look of a sneaker’s outsole embedded with XO and Puma brands. You can take a look at the teaser photo below.
Earlier this year, The Weeknd has already collaborated with Puma to front the brand’s IGNITE Limitless Hi Tech and Extreme Hi Tech sneakers range.