Gap Unveils New ’90s-Inspired “Generation Gap” Campaign

Generation Gap Gap Unveils New 90s Inspired Generation Gap CampaignImage: dazeddigital.com

Gap is turning back the clock all the way to the 90s, with its latest ad campaign dubbed as Generation Gap.

True to the title campaign, the American clothing retailer enlists a mix of young male and female stars, which include TJ Mizell (son of Run-D.M.C.‘s Jason William Mizell a.k.a. Jam Master Jay), Evan Ross (son of Diana Ross), Lizzy Jagger (daughter of Rolling StonesMick Jagger), Rumer Willis (daughter of Bruce Willis), Chelsea Tyler (daughter of Aerosmith‘s Steven Tyler) and Coco Gordon Moore (daughter of Sonic Youth‘s Kim Gordon). Naomi Campbell, one of the original 90s supermodels, is also featured in theĀ  Generation Gap ad campaign.

The Generation Gap ad campaign also includes the brand’s ’90s Archive Re-Issue collection such as denim, T-shirts, sweatshirts, khakis and shorts. These limited-edition apparel will be available online and in select Gap stores worldwide beginning February 7.

In the meantime, check out Kevin Calero-directed campaign video below.

 Gap Unveils New 90s Inspired Generation Gap Campaign

Tj Mizell And Evan Ross Gap Unveils New 90s Inspired Generation Gap CampaignTJ Mizell and Evan Ross. Image: dazeddigital.com
Lizzy Jagger And Chelsea Tyler Gap Unveils New 90s Inspired Generation Gap CampaignLizzy Jagger and Chelsea Tyler. Image: dazeddigital.com
Rumer Willis Gap Unveils New 90s Inspired Generation Gap CampaignRumer Willis. Image: dazeddigital.com
Coco Gordon Moore Gap Unveils New 90s Inspired Generation Gap CampaignCoco Gordon Moore. Image: dazeddigital.com
Naomi Campbell Gap Unveils New 90s Inspired Generation Gap CampaignNaomi Campbell. Image: dazeddigital.com