Gap is turning back the clock all the way to the 90s, with its latest ad campaign dubbed as Generation Gap.
True to the title campaign, the American clothing retailer enlists a mix of young male and female stars, which include TJ Mizell (son of Run-D.M.C.‘s Jason William Mizell a.k.a. Jam Master Jay), Evan Ross (son of Diana Ross), Lizzy Jagger (daughter of Rolling Stones‘ Mick Jagger), Rumer Willis (daughter of Bruce Willis), Chelsea Tyler (daughter of Aerosmith‘s Steven Tyler) and Coco Gordon Moore (daughter of Sonic Youth‘s Kim Gordon). Naomi Campbell, one of the original 90s supermodels, is also featured in the Generation Gap ad campaign.
The Generation Gap ad campaign also includes the brand’s ’90s Archive Re-Issue collection such as denim, T-shirts, sweatshirts, khakis and shorts. These limited-edition apparel will be available online and in select Gap stores worldwide beginning February 7.
In the meantime, check out Kevin Calero-directed campaign video below.