Emporio Armani has unveiled the latest underwear campaign for 2017, which features the brand’s recurring model Jason Morgan. The campaign is shot in black and white by Italian photographer Giampaolo Sgura and styled by Miguel Arnau. Sgura is also best known for shooting high-profile campaigns such as Dolce & Gabbana, Moschino, Roberto Cavalli and Ermenegildo Zegna.
Prior to this year’s advertisement, the blue-eyed American model has been featured twice for Emporio Armani underwear in Spring/Summer 2015 and Spring 2016 campaign. He has also appeared in Giorgio Armani‘s various campaigns including the Acqua Di Gio fragrance in three consecutive years from 2015 to 2017.
Check out the Jason Morgan-fronted Emporio Armani 2017 underwear campaign below.