Dunhill has undergone a creative overhaul following this year’s two new appointments of Andrew Maag as CEO and Mark Weston as creative director. This is especially evident with Dunhill‘s latest Spring/Summer 2018 menswear collection since Maag stated the brand “needs to be new and young” during the presentation.
“One-hundred percent of everything is new,” he added. “We wiped the slate clean and started over. We needed a reboot.”
“The trap you can fall into is when you start to become too nostalgic,” said Weston. “So here, for me, it’s not about having a club blazer with a crest on it, but something like this, which is more relevant.”
As promised, the all-new Dunhill look for Spring/Summer 2018 menswear collection is given a fresh makeover that blends modern aesthetic with classic appearance ranging from reversible bomber jacket to burnt toffee pants. Check out the lookbook below.