Christmas comes early for the well-known British retailer, Debenhams, which has recently unveiled its festive campaign dubbed “You Shall“.
Accompanied by a video titled #YouShall Find Your Fairytale Christmas, the Hanna Maria Heidrich-directed film follows a young woman named Ellie who meets a charming stranger called Josh on a crowded train. When the man is about to make his move, she quickly hurried off the train and accidentally drop her newly-bought crystal-studded stiletto on the floor. Soon, Ellie relies on Twitter users to #FindMyShoe while Josh is determined to locate her using the same social media platform under the hashtag, #FindThatGirl. The film also features a pivotal cameo from Ewan McGregor, who can be seen during the fairytale ending.
“Customers told us they expect to be entertained at Christmas,” said Richard Cristofoli, managing director of Beauty and Marketing at Debenhams. “You Shall” is a modern take on a classic fairytale with finding at its core. Our story is heartwarming and uplifting. The full campaign showcases our breadth of gifts for everyone.”
The classic fairytale in question is, of course, refers to none other than Charles Perrault‘s 1967 Cinderella. Watch the entire video below.