Beginning October 31, Coach Inc. will change its name to Tapestry Inc. The new name will be in line with its corporate values that include “creativity, craftsmanship, authenticity and inclusivity”.
“Three years ago we laid out our vision to transform Coach and announced our intention to grow beyond the Coach brand,” said Victor Luis, CEO of Coach, Inc.
“Through the execution of our strategic plan and with the acquisitions of Stuart Weitzman in 2015 and Kate Spade & Co. just this summer, we have realised these goals. We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand speciality retailer to a true house of emotional, desirable brands, all leveraging our strong operational foundation. Each of our brands has a unique proposition, fulfiling different fashion sensibilities and emotional needs within the very attractive and growing US$80 billion global market for premium handbag and accessories, footwear and outerwear. At the same time, our brands are also built upon the shared values of optimism, inclusivity and innovation,” he added.