Calvin Klein has launched a brand new campaign dubbed “Our Family. #MyCalvins” to promote the latest underwear and jeans collection. Led by American singer and songwriter Solange, she personally handpicked her “family” which includes British songwriter and producer Dev Hynes of Blood Orange, R&B singer Kelela, Caroline Polachek of Chairlift and English singer Adam Bainbridge of Kindness.
Here is what the official press statement from Calvin Klein:
“This campaign captures these bonds and brings to life different ways we can inspire families — both born and made — to connect with one another, and celebrate the things that unite us,”
The “Our Family. #MyCalvins” campaign is photographed by Willy Vanderperre.