The iconic Calvin Klein logo needs no introduction. Unless you have been living under the rock all this while, here is how the old logo looks like.
Now, the familiar upper-and-lower case of Calvin Klein logo is finally given a new facelift. The brand’s new creative director Raf Simons alongside legendary British graphic designer Peter Saville has recently unveiled a new Calvin Klein logo on Instagram, which you can see below.
The new Calvin Klein logo retains its classic black colour, with some notable exceptions of every letter has turned all capitals while the letters are moving closer to each other. According to the brand’s official Instagram, the new Calvin Klein logo is described as “a return to the spirit of the original” and “an acknowledgement of the founder and foundations of the fashion house”.