Last month, Burberry has unveiled an epic three-minute short film titled The Tale of Thomas Burberry directed by Asif Kapadia (Amy) and featured a star-studded ensemble including Domhnall Gleeson, Sienna Miller, Dominic West and Lily James.
Following the launch of the short film, Christopher Bailey, the brand’s chief creative director, has recently hosted an event at the Burberry‘s flagship store in Seoul. The event was attended by more than 600 guests including So Young Ko, Woo Sung Jung, Hyo Joo Han, Jong Suk Lee, Ryo Won Jung, Yoon A and Seo Jun Park. The event also featured British singer-songwriter Will Joseph Cook and Korean musician Beom Jun Jang entertaining the guests with live acoustic performances. Becky Tong enlivened the event further with a DJ set.
The Tale of Thomas Burberry event in Seoul marked the third time the brand has celebrated their latest festive campaign after London and New York.