Bershka has unveiled its brand new campaign for Fall/Winter 2017 dubbed “The New Kids“, which showcased the new generation of four young talents with different backgrounds. The featured young talents include art director Moon Kyu Lee, dancer Stephane Deheselle, model & singer Sasha Belyaeva and rapper Aaron Unknown.
“When I found out I was going to be an official part of this, it made me feel great!” said Stephane Deheselle. “I got often the impression that to be part of a campaign like this, you need to have the typical model look. I liked that Bershka was interested in me: my art and who I was (including my funky hair!)”.
The Bershka Fall/Winter 2017 campaign also features a video clip where you can watch below.