Asics, the legendary Japanese sportswear company, has recently opened its largest flagship store ever on Regent Street, London. The three-storey store spanned a total of 840 square metres which also housed the primary Asics brands along with three other sister labels, including Asics Tiger, Onitsuka Tiger and Haglofs.
“Our world is changing rapidly and our business is growing alongside this to become a leader in creating valued consumer connections,” said Alistair Cameron, chief executive of Asics EMEA. “This store represents a statement that we are one brand that can deliver products for an active lifestyle and through our digital communities, apps and consumer interaction we will also inspire people to move, and enjoy the physical and mental benefits of exercise.”
According to Asics, the brand has also planned to expand its EMEA retail base from 26 stores to 140 over the next three years.