French premium clothing label Lacoste has signed American professional golfer Daniel Berger as one of the brand’s official ambassadors. Other male golfers that joined as part of the brand’s golf team ambassadors include Julien Quesne, Benjamin Hébert, Raphaël Jacquelin, Gregory Havret, José María Olazábal and Thomas Levet.
“We are proud to welcome Daniel Berger to the Lacoste team. He embodies perfectly the Crocodile brand’s values of relaxed elegance and joie de vivre,” said Thierry Guibert, CEO of Lacoste Group. “This partnership is a part of Lacoste‘s global golf strategy within North America and therefore will contribute to extend and reinforce the presence of the brand in this region.”
Berger, who turned pro at the age of twenty, won his first PGA Tour in June 2016 at the FedEx St. Jude Classic in Memphis.
“I am honoured to represent represent Lacoste and be part of a truly iconic brand within sport,” said Berger. “Lacoste’s golf product line combines a classic style with superior performance and is the perfect fit for what I am looking for in an apparel partner. The company has such a strong heritage in golf, and its commitment to growth, as demonstrated by its partnership with the Presidents Cup, makes this an exciting time to join the Lacoste team and wear the Crocodile.”