It was only the first two months of 2017, but adidas Originals has already launched its biggest campaign of the year for the EQT sneakers.
Shot by German photographer Juergen Teller, the latest adidas Originals‘ EQT campaign features both male and female models donning the new sneakers and apparel collection on the streets of Berlin.
“2017 is a ‘no bulls**t year for Originals”, said Alegra O’Hare, vice president of global brand communications for adidas Originals. “EQT is the best expression of everything that is essential and nothing that is not, so we decided to introduce a fresh interpretation of the EQT silhouette in a new, iconic colourway.”
First launched in the early 1990s, the adidas EQT line was originally available in green, black and white colourways. Fast-forward to 2017, the new version is now given a turbo red makeover.