Craftsmanship is equally important as the quality of the materials when it comes to creating exclusive luxury goods.
While most luxury fashion houses always claim and promote how their products embody superb craftsmanship born as a part of the brand’s heritage, the word “craftsmanship” somehow became ubiquitous and ambiguous.
What is “craftsmanship” actually? It’s a question to ponder.
I stumbled upon this video that showcases the complete process of making a Salvatore Ferragamo bag:
From the beginning of cutting fabric, measuring the thickness of the leather to the final stage of polishing and packing – you can see just how much attention to details and patience the Italian maker put into the bag.
Here’s another video showcasing French Hermes craftsmanship. More specifically, on hand-stitching.
That’s just one part of the bag. Apparently it takes 22 hours of labour to create a Kelly bag. That explains why there’s a 3-year waiting-list for Kelly bag.
Alfred Dunhill may be less popular here (I think,) but the sheer level of craftsmanship in the British brand is undeniable:
Here’s from the New Yorker Coach:
The processes are quite similar between the brands, but there’s also distinctiveness that sets the brands apart. For example, Hermes craftsman create stitch holes one-by-one manually, while Dunhill craftsman uses a fork. Either way, the amount of effort and expertise required in creating a handmade bag is definitely precious (thus the price tags.)
Hope you enjoyed the videos.