Giorgio Armani Spring/Summer 2015 Mens: Soft Tailoring

Giorgio Armani Men Spring Summer 2015 Advertising Campaign Mathias Lauridsen 001 Giorgio Armani Spring/Summer 2015 Mens: Soft Tailoring

It seems the late 60s soft-tailoring is back, and the trend is booming in the fashion world. Among the most noticeable preacher is the Italian fashion house Giorgio Armani.

“Today, customers approaching tailoring for the first time grew up in extremely casual clothes. They are the result of the sneaker-and-casualwear culture, so soft tailoring offers them a great chance to be at ease in a suit,” said Costume National’s creative director, Ennio Capasa to WWD.

Giorgio Armani Spring/Summer 2015 campaign is the latest evidence of the emerging trend.

Giorgio Armani Men Spring Summer 2015 Advertising Campaign Mathias Lauridsen 003 Giorgio Armani Spring/Summer 2015 Mens: Soft Tailoring

Giorgio Armani Men Spring Summer 2015 Advertising Campaign Mathias Lauridsen 002 Giorgio Armani Spring/Summer 2015 Mens: Soft Tailoring

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