Known for kaleidoscopic prints (yes!) Italian fashion house Emilio Pucci collaborated with our favourite swimwear brand Orlebar Brown collaborates for a new collection.
According to Emilio Pucci CEO Laudomia Pucci, “My father was the first designer to do resort wear, but a lot of people don’t realize that he had a great menswear following in this category back in the 1970s. It’s a perfect time for us to return to that sunny men’s segment and we’ve found the perfect partner in Orlebar Brown. They are just as obsessed with colour, fit and quality as we are.”
“Some prints date. A Pucci print never does. In fact, this collaboration is very much of the moment – print has moved from being quintessentially a female staple to becoming an accepted part of the stylish man’s wardrobe. We’re delighted to continue to play our part in that transformation and to push the boundaries within men’s fashion,” says Orlebar Brown founder Adam Brown.