River Island x Zalora Malaysia Launch

Zalora River Island Launch Party Malaysia River Island X Zalora Malaysia Launch

Let me just put it this way: If H&M is your Graphic Designer hipster brother who loves Starbucks and Foster the People, River Island would be your other Illustrator brother who loves Costa Coffee and Coldplay. #IfThatMakeSense

I’ve never known about River Island, and the invitation to River Island x Zalora Launch Party  at Zouk KL came just in time allowing me to discover this London-born label, which was recently brought into Malaysia by Zalora.

River Island Men Review River Island X Zalora Malaysia Launch

Founded in 1948, River Island was just 1 year behind the Swedish H&M, and 22 years ahead of (also London-born) TOPMAN – River definitely is not the new kid on this competitive block.

River isn’t new to Asia as well. The brand is returning this year with a strong faith in SEA e-commerce by partnering with Zalora (a brilliant move), after closing its branch in Singapore in 2011.

From my observation, the latter two labels pretty much summed up River’s brand style – edgy, chic meets street, affordable – but River packs an extra punch of Brit touch, patterns and selections of colours.

Zalora River Island Runway River Island X Zalora Malaysia Launch

Zalora River Island Online River Island X Zalora Malaysia Launch

Zalora River Island Behind Scene River Island X Zalora Malaysia LaunchBehind the Scene at Zalora Malaysia

If H&M have David Beckham, River Island gives you Rihanna (for the ladies). 🙂

Rihanna River Island Malaysia River Island X Zalora Malaysia LaunchRihanna for River Island Collection

River Island is now available on Zalora Malaysia. With 117 items in store currently, you’d have some browsing work to do, and we do have some favourites.

I have decided to check out the shopping cart for the first time on Zalora for River Island (note: this is not an advertorial or in any way sponsored by Zalora, aha!), as it’s almost time to stock up my basics as well:

Zalora River Island Shopping River Island X Zalora Malaysia Launch

I’m keeping an eye on River Island on Zalora as I’m anticipating more interesting pieces in the future.

What do you think?

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