Let me just put it this way: If H&M is your Graphic Designer hipster brother who loves Starbucks and Foster the People, River Island would be your other Illustrator brother who loves Costa Coffee and Coldplay. #IfThatMakeSense
I’ve never known about River Island, and the invitation to River Island x Zalora Launch Party at Zouk KL came just in time allowing me to discover this London-born label, which was recently brought into Malaysia by Zalora.
Founded in 1948, River Island was just 1 year behind the Swedish H&M, and 22 years ahead of (also London-born) TOPMAN – River definitely is not the new kid on this competitive block.
River isn’t new to Asia as well. The brand is returning this year with a strong faith in SEA e-commerce by partnering with Zalora (a brilliant move), after closing its branch in Singapore in 2011.
From my observation, the latter two labels pretty much summed up River’s brand style – edgy, chic meets street, affordable – but River packs an extra punch of Brit touch, patterns and selections of colours.
If H&M have David Beckham, River Island gives you Rihanna (for the ladies). 🙂
River Island is now available on Zalora Malaysia. With 117 items in store currently, you’d have some browsing work to do, and we do have some favourites.
I have decided to check out the shopping cart for the first time on Zalora for River Island (note: this is not an advertorial or in any way sponsored by Zalora, aha!), as it’s almost time to stock up my basics as well:
I’m keeping an eye on River Island on Zalora as I’m anticipating more interesting pieces in the future.
What do you think?