Tom Ford has chosen London to open his first-ever beauty and grooming store a.k.a. Tom Ford Beauty at the Covent Garden neighbourhood in London. Spanning at 1,400 sq. ft., the two-storey building housed Ford‘s collection of makeup, skincare as well as fragrance for men and women.
Beginning from the ground floor, the store features a Colour Room which allows customers to “virtually try on shades from the highly coveted lip colour collection”. The floor also includes a Fragrance Room that housed Private Blend, Oud, Neroli Portofino Collections and the Tom Ford for Men skincare range, as well as a Makeup Room which comes with “personalised makeup services and demonstrations by a Tom Ford Beauty Specialist.”
As for the lower level, the floor is divided into three rooms: the Private Makeup Services Room, a VIP/Event Space and a Grooming Room where male customers can “choose from a range of exclusive grooming services by an expert barber, including a Beard Trim, the Express Facial, and a classic hot towel and close-cut Wet Shave.”