Missoni Unveils New Fragrance For Men

Missoni Parfum Pour Homme Missoni Unveils New Fragrance For MenImage: wwd.com

Missoni has revealed its upcoming men’s fragrance dubbed Missoni Parfum Pour Homme. The new fragrance is also the first of its kind in the last 20 years and the third scent under the license of Euroitalia, following the release of Missoni Eau de Parfum and Missoni Eau de Toilette women’s fragrances.

Inspired by the flavours and atmosphere of the Mediterranean, the Missoni Parfum Pour Homme enlivens with the opening smell of citrus fruits (lemon and grapefruit), followed by the aromatic whiff of lavender. The spicy yet refreshingly fruity combination of ginger, rose apple and jasmine dominate the core of the fragrance. Finally, the base of the fragrance finishes with a woody scent of oak, sandalwood, birch, patchouli and musk.

The Missoni Parfum Pour Homme is packaged in a dark brown crystal bottle with the branding adorned on the front. The brand’s signature zigzag pattern that etched in the metal cap complete the look of the bottle.

The fragrance is expected to be available beginning at the end of June in the Italian region. A subsequent launch will be set in the rest of Europe in September, followed by a planned spring 2018 release in the U.S. along with Russia, South America and the Middle East. It comes in a 30, 50 and 100 ml Eau de Parfum alongside a small range of grooming products (a perfumed bath and shower gel, a scented spray and stick deodorant, and an after-shave lotion and balm).

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