Coach has found its new face of Coach for Men‘s upcoming fragrance. The face in question is actor James Franco, best known for his Oscar-nominated role in 127 Hours (2010) as well as Hollywood blockbusters such as Sam Raimi‘s Spider-Man trilogy (2002-2007). According to Coach, Franco is chosen due to his “harmonious dualities”.
“Creativity is the way I engage with life,” said Franco. “It’s the way I engage with other people and communicate, and it’s really the way I find meaning in life. I enjoyed collaborating with Stuart [Vevers]. There are a lot of references to Coach tradition in his designs, but with an added spin, and that idea is something I have done in my creative work.”
“James [Franco] is the quintessential-cool Coach guy,” said Stuart Vevers, the brand’s creative director. “He’s handsome, there’s a bit of danger and he’s thoughtful and challenging, energetic and prolific. He represents so many of the references I’ve used at Coach — references of American style that resonate around the world.”
The upcoming Coach for Men fragrance is scheduled to launch this fall.