Under Armour has made an unlikely decision in hiring its latest post. Apparently, the American activewear giant has tapped General Motors vet Clay Dean, who worked for the automotive corporation for 20 years, to become the brand’s chief innovation officer.
As the chief innovation officer of Under Armour, Dean will be responsible for “global vision and strategy for Innovation, and cross-functional collaboration with its internal Design, Marketing, Product, and Category Management team.” He will be reporting to Kevin Haley, Under Armour‘s president of category management and innovation.
According to Haley, Dean‘s most-valued assets are his professional capabilities in design and solving problems for consumers while able to “bring a lot of diversity of experience to Under Armour“, even though his prior experience largely involved in the automotive industry.
“Clay brings a unique perspective to Under Armour and deep roots in design, manufacturing and innovation that will be critical in guiding how we make and deliver products now and in the future,” he added.
Prior to his appointment with Under Armour, Dean‘s most recent role was head of General Motors‘ global advanced design organisation. He was also a chief designer of the Hummer H2, H2 SUT and H3 models as well as General Motors’ Concept Cars.