Under Armour has announced its “multi-faceted strategic partnership” with rapper A$AP Rocky to launch a collaborative collection by the end of 2017.
“I wanted more than a collaboration partner,” said A$AP Rocky. “The only way to achieve this is with someone who is likeminded. The Under Armour team, and especially CEO and founder Kevin Plank, has a shared vision, enthusiasm and desire to do the same.”
Apart from the upcoming Under Armour x A$AP Rocky collection, their partnership also extends to updating as well as creating new community centres in neighbourhoods for students and families to express creativity through art, beauty, fashion, music and sport. Rocky is set to participate as an instructor whenever possible in the designated community centres in Baltimore, Los Angeles and New York.