Timberland Outlet Relaunch: Asia’s First “Workshop” Concept Store

Timberland Outlet Relaunch Asia First Workshop Concept Store 08 Timberland Outlet Relaunch: Asias First Workshop Concept StoreMalaysian Tattooist Dick Chua working on a Timberland boot.

Last Thursday, Timberland Malaysia relaunched its store located in Mid Valley Mega Mall, featuring Asia’s first “workshop” integrated store concept – a “live” workbench where you can see all the magic that happens when your Timberland boots are being customised. Best of all: you can now have your initials sewn onto your Timberland shoes.

Timberland Outlet Relaunch Asia First Workshop Concept Store 09 Timberland Outlet Relaunch: Asias First Workshop Concept Store

Something that’s not to be missed: “The Boot Room” – a dedicated space that showcases Timberland’s legendary heritage. “The Icon” wall tells the story of how the brand’s iconic yellow boot is crafted.

We’re treated to a preview of the brand’s latest collection “The Harvest Gold Collection” after a surprise mob performance, followed by a lucky draw to win 3 exclusively personalised Timberland boots. The 3 limited-edition boots is a collaboration of Timberland with up-and-coming Malaysian Tattooist Dick Chua.

Timberland Outlet Relaunch Asia First Workshop Concept Store 01 Timberland Outlet Relaunch: Asias First Workshop Concept StoreTimberland Friends, Models, and Management all smiles at the Timberland Mid Valley Outlet Relaunch.
Timberland Outlet Relaunch Asia First Workshop Concept Store 02 Timberland Outlet Relaunch: Asias First Workshop Concept StoreTimberland Friends, Timberland Malaysia Mid Valley Team, Models together for a group photo at the Timberland Mid Valley Outlet Relaunch.
Timberland Outlet Relaunch Asia First Workshop Concept Store 03 Timberland Outlet Relaunch: Asias First Workshop Concept StoreMr. Melvin Siew Country Manager at VF Corporation – Timberland , Malaysia being interviewed on the latest plans for Timberland Malaysia.
Timberland Outlet Relaunch Asia First Workshop Concept Store 04 Timberland Outlet Relaunch: Asias First Workshop Concept StoreTimberland Fans and media were treated to a fashion show showcasing Timberland’s latest collection – The Harvest Gold Collection
Timberland Outlet Relaunch Asia First Workshop Concept Store 05 Timberland Outlet Relaunch: Asias First Workshop Concept StoreHost Jeremy Teo, Dancer Cecilia Yong, Host Xandria Ooi with husband and Composer Yuri Wong posing at Timberland’s “The Icon” Wall.
Timberland Outlet Relaunch Asia First Workshop Concept Store 06 Timberland Outlet Relaunch: Asias First Workshop Concept StoreOther celebrity Timberland fans included Azura Zainal and husband Ibrahim Christiano.
Timberland Outlet Relaunch Asia First Workshop Concept Store 07 Timberland Outlet Relaunch: Asias First Workshop Concept StoreActor and Host Qi Razali was also at the event sporting the iconic Yellow Timberland Boots.
Timberland Outlet Relaunch Asia First Workshop Concept Store 10 Timberland Outlet Relaunch: Asias First Workshop Concept StoreDJ Jhin provided music for the event wearing a piece of TimberlandxMonkey Time’s Crossover Capsule.

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