Samsonite X Rankin Brings Cheeky Personalities To Its Latest Ad Campaign

Samsonite X Rankin Spring 2017 Samsonite X Rankin Brings Cheeky Personalities To Its Latest Ad CampaignImage: thefashionisto.com

Samsonite, the popular American luggage manufacturer and retailer, has tapped British photographer Rankin and his in-house creative agency The Full Service to collaborate for the brand’s latest ad campaign.

Otherwise known as The Serious Traveller, Rankin and his creative team embrace a mix of cheeky fun and humorous concept to the ad campaign while promoting Samsonite‘s Spring 2017 collection, including the Cosmolite Curv and the new Lite-Box range.

Samsonite X Rankin Spring 2017 B Samsonite X Rankin Brings Cheeky Personalities To Its Latest Ad CampaignImage: thefashionisto.com

“The team at The Full Service wanted to create something that focused much more on the personalities of people who actually use this product,” said Rankin.

The ad campaign also features a roster of different personalities such as ballet dancer Eric Underwood, actor-model-entrepreneur Jonathan Saxby, barber Tommy as well as British model, blogger and DJ Charlotte de Carle.

Samsonite X Rankin Jonathan And Eric Samsonite X Rankin Brings Cheeky Personalities To Its Latest Ad CampaignJonathan Saxby and Eric Underwood. Image: thefashionisto.com

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