Reebok X Crossover X Joe Chia Unveiled The Shadow Of Phantom

Reebok X Crossover Joe Chia Pump Reebok X Crossover X Joe Chia Unveiled The Shadow Of PhantomImage: crossoverconceptstore.com

From collaborating with international brands such as Uniqlo, L’Oreal and Shu Uemura to managing an eponymous fashion label, Malaysian designer Joe Chia has already forged a successful career in the fashion industry since graduating from Raffles Design Institute in 2010.

Now, Chia has made another milestone in his career following his collaboration with Reebok and local sneaker store Crossover on a limited-edition shoe collection known as The Shadow of Phantom.

Reebok X Crossover Joe Chia Pump B Reebok X Crossover X Joe Chia Unveiled The Shadow Of PhantomImage: crossoverconceptstore.com

Inspired by the Reebok InstaPump Fury model, The Shadow of Phantom took two years to accomplish the project. True to Chia‘s signature touch of minimalism, The Shadow of Phantom features an all-black shoe design made of premium Italian leather and added with a leather heel strap. Retail price for the limited-edition shoe is RM899.90 and available exclusively in Malaysia at Crossover Concept Store store, Mid Valley Megamall beginning 11 November onwards.

First started in 2005 as a small sneaker store in Johor Bahru, Crossover has since expanded its business from the Johor outlets to the prominent Klang Valley shopping malls including Sunway Pyramid and Mid Valley Megamall.

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