Reebok has announced its eco-friendly initiative dubbed “Cotton + Corn“, in which the global fitness brand teams up with DuPont Tate & Lyle Bio Products by incorporating DuPont‘s Susterra propanediol — a non-toxic, bio-based product sourced from the field corn — to create the sole of the shoes and topped it with an organic cotton upper.
“This is really just the first step for us,” said Bill McInnis, Head of Reebok Future. “With Cotton + Corn, we’re focused on all three phases of the product lifecycle. First, with product development, we’re using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today. Second, when the product hits the market we know our consumers don’t want to sacrifice on how sneakers look and perform.”
The first release of Reebok‘s “Cotton + Corn” sustainable footwear is expected to arrive in the market later this year.