Reebok Enlists “China’s Hottest Grandpa” As New Brand Ambassador

Reebok Be More Human 1 Reebok Enlists Chinas Hottest Grandpa As New Brand AmbassadorImage: campaignasia.com

Octogenarian Wang Deshun, the silver-haired actor and occasional model first made the headline when he stunned everyone with his well-sculptured torso on the runway at Beijing Fashion Week in 2015. Now, the Shenyang-born “China’s Hottest Grandpa” will be Reebok‘s latest brand ambassador in China.

“Only seriously getting into fitness at the age of 70, Wang‘s example has helped reshape China’s views on ageing and shown you’re never too old to pursue your goals,” said Reebok.

Wang has recently appeared in the brand’s latest campaign video titled Be More Human alongside two younger actors, Yuan Shanshan and Wu Lei.

Check out the video below.

 Reebok Enlists Chinas Hottest Grandpa As New Brand Ambassador

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