Big Sean, the Detroit-based rapper known for his collaborations with the likes of Nicki Minaj in Dance (A$$) and Eminem in No Favors, has officially joined Puma as the brand’s latest creative collaborator and global ambassador.
“We are thrilled to have Big Sean on board,” said Adam Petrick, Puma‘s global director for brand marketing in a statement. “Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and Puma’s sports heritage coming through. We’re very pleased to welcome Sean to the Puma family.”
Big Sean will front this summer’s Puma Classics campaign, as well as working alongside Puma‘s team to design an exclusive collection for Spring 2018. In addition to that, the rapper will be donning the Classics line such as the Puma Clyde and Suede sneakers. Puma is also sponsoring the rapper on his upcoming summer tour to coincide with his recent fourth studio album release of I Decided.