Ralph Lauren Appoints Patrice Louvet As New CEO

Patrice Louvet Ralph Lauren Appoints Patrice Louvet As New CEOPatrice Louvet, the new CEO of Ralph Lauren. Image: cnbc.com

Ralph Lauren has named Patrice Louvet as its new president and chief executive officer, succeeding Stefan Larsson, who held the top post for 18 months. He will report to Ralph Lauren, the executive chairman and chief executive officer as well as the board of directors.

A native of France, Louvet was previously the group president of global beauty at Procter & Gamble (P&G) since February 2015.

“Finding the right partner to work with me to take us forward in our evolution has been my primary focus over the last several months and I am thrilled that Patrice is joining our talented team,” said Ralph Lauren in a press statement. “He’s an enormously skilled business leader with a deep passion for the consumer and a sophisticated understanding of building global brands. This, combined with his collaborative working style, transformation experience and intense focus on results, will put us in a stronger position as we move toward the future.”

Prior to P&G and Ralph Lauren, Louvet has worked with major brands such as Pantene, Clairol, SK-II, Gillette, Gucci and Hugo Boss. He will officially join Ralph Lauren on July 17.

,