Ever since Raf Simons made his debut as Calvin Klein‘s creative director earlier this year, the 49-year-old Belgian fashion designer has since made his mark in the company. That includes revamping the iconic Calvin Klein logo and more recently, he has won Menswear Designer of the Year and Womenswear Designer of the Year for the prestigious 2017 CFDA Awards.
Now, in his first major interview since his Calvin Klein debut, Simons has recently sat down with Bob Colacello for Vanity Fair‘s September issue as he talks about his creative endeavours for the American fashion label and much more.
“If you ask me about Calvin‘s clothes, I’m not actually looking into that much right now,” said Simons regarding his plans for the label. “It’s not because I don’t want to be respectful. It’s more to protect myself because I think I have a clear point of view of where I want to go with it. What I feel more important for myself is to take his guts. I’m fascinated by a man who takes something like underwear, that was always photographed and advertised in a small format, and decides it’s going to be on a billboard five metres high in the middle of the city. That is what I like — somebody who dares.”
Simons also stated that his main objective is to “restore the kind of customer loyalty that the brand enjoyed in Klein‘s heyday. He explains:
“Back when I started to look at fashion, women and men would embrace a house or houses, but usually very few. And they would be very connected [to that brand]. When I started to go to some shows in Paris, I would see Comme des Garçons women, Martin Margiela women, Gaultier women. . . I’m very dedicated to Coca-Cola Zero, you know what I mean? I don’t want something else. I think when somebody connects to a fashion brand, it’s not only for the clothes. It’s two different things, clothes and fashion.”
Click here to read the full interview.