This coming June, Gru (voiced by Steve Carell) and his boisterous yellow little creatures, Minions will return for more wacky adventure in Despicable Me 3. But that’s not all, as Puma alongside Illumination and Universal Brand Development have announced their collaborations to launch an upcoming apparel and footwear collection for both adult and kids.
“We’re very excited to have partnered with the Minions for a collaborative collection,” said Heiko Desens, Puma Creative Director for Sportstyle. “Their mischievous and playful nature fits the Puma DNA to a T. Apart from their zest for life and endearing character, they inspire us in many ways; they’re extremely hardworking and passionately creative. We welcome the Minions to the Puma family.”
The Puma x Minions collection will include a revamped version of Puma‘s classic silhouettes such as the Puma Suede in a tonal black upper with a Minion-painted custom graphic insole and a debossed collaboration logo.
“For the first time, Illumination has identified three Minions with passion for design to interrupt Puma‘s highly successful creative process,” said Gail Harrison, President of Marketing and Branding, Illumination Entertainment. “This all-new collection combines our favourite classic Puma styles with an unorthodox measure of bananas, mishaps and more. In true Minion form, they fail upwards again.”
The Puma x Minions collection will arrive globally beginning June 1 at Puma stores, Puma.com and select lifestyle outlets like colette and Opening Ceremony.