Following the expiration of his five-year contract with Uniqlo, veteran tennis player and 12 Grand Slams winner Novak Djokovic is set to become the latest brand ambassador for Lacoste. According to the brand itself, Djokovic shares the same characteristics and values of its founder such as “fair play, tenacity and elegance”.
The French clothing label also features latest performance wears including piqué polo shirts in blue, white and red hues, along with shorts in white and black colours. Each item is expected to be available this month at Lacoste boutiques. The Novak Djokovic performance collection is uniquely designed for comfort with ergonomic stitching and boasts the Serbian player’s signature engraved on the left sleeve of the polo shirt.
In addition to the apparel collection, Djokovic will be featured in the brand’s advertising campaign and a short film directed by Julien Pujol which focuses on the L.12.12 Polo shirt.