Nike Drops #WeBelieveInThePowerOfLove Video Campaign

Nike Webelieveinpoweroflove B Nike Drops #WeBelieveInThePowerOfLove Video CampaignImage: Luca Finotti YouTube

Nike has unveiled its latest #WeBelieveInThePowerOfLove video campaign that blends live-action footage with a mix of stylised animation. Scored to CVL† SH‡†‘s experimental ßƟD¥ ßΔGƵ (a.k.a. Cult Shit‘s Body Bagz), the two-minute video is directed by Luca Finotti and styled by Sita Abellan. The video also features a roster of young models including the 25-year-old Italian male model named Simone Nobili, as well as NikeLab x Riccardo Tisci Dunk Lux sneaker range.

Nike Webelieveinpoweroflove Nike Drops #WeBelieveInThePowerOfLove Video CampaignImage: Luca Finotti YouTube

Prior to #WeBelieveInThePowerOfLove video campaign, the Italian-born Finotti has collaborated with various brands such as adidas, Vogue Italia, Moschino, Dolce & Gabbana and Giorgio Armani.

You can watch the full video below. (Warning: NSFW)

 Nike Drops #WeBelieveInThePowerOfLove Video Campaign

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