Following a successful collaboration with Nautica x Urban Outfitters seven-piece capsule collection back in November last year, Lil Yachty continues to play a pivotal role for the American apparel label. Now, Nautica has appointed the popular Atlanta rapper as the brand’s creative designer for 2017.
“Nautica is like a part of me,” said Lil Yachty, who happens to be a longtime fan of the brand himself. “It’s for kids, sailors, grown men and cool people. The designs – the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica.”
Lil Yachty‘s new role as the creative designer would see him coming up capsule collections, as well as appearing in digital and social media advertising campaigns.
“We are excited to be collaborating with Lil Yachty this year,” said Karen Murray, president of Nautica. “He is much more than just a music artist. He is a creative soul. His innate passion and affinity for the brand, fabulous taste level and the way he looks in our clothes, make him the perfect partner for the Nautica brand.”