Levi’s Taps 50 Celebrities And Influencers To Customise Trucker Jackets

Levis Trucker Jacket Chance The Rapper Levis Taps 50 Celebrities And Influencers To Customise Trucker JacketsImage: wwd.com

To coincide with the 50th anniversary of Levi’s Type III Trucker Jacket, the legendary American jeans brand has enlisted 50 celebrities and influencers to design and personalise the aforementioned jackets.

Among the selected celebrities involved in the collaboration are G-Dragon, Justin Timberlake, Snoop Dogg, Chance the Rapper, Virgil Abloh and Taylor Kitsch. The trucker jacket creations are part of an installation at the Levi’s Haus in West Hollywood, with Snoop Dogg doubled as a DJ at the party alongside performances by Solange Knowles and Chance the Rapper.

Levis Trucker Jacket Snoop Dogg Levis Taps 50 Celebrities And Influencers To Customise Trucker JacketsImage: wwd.com

The Levi’s Type III Trucker Jacket was first launched in 1967 and had since become the most recognisable design of the brand’s denim jackets worn by the likes of rock stars and truck drivers.